I joined DoorDash Driver in August 2019. I worked on growth projects, led the Framer X prototyping effort on the design team, and brought more delight, love, and efficiency to new DoorDash drivers.

Instant Dash


Product designer


PM x1
Front-end x2
Back-end x1
Marketing x2


4 weeks

PROBLEM
75% new drivers lost interest and never delivered
It takes ~12 days from sign-up to their first delivery

IMPACT
Increase 7-day new driver conversion by 35%

Red card/instruction material in Activatio Kit, from overwhelming to light-weight

Not-Busy Schedule


Product designer


PM x1
Front-end x2
Back-end x1


1 week

PROBLEM
Drivers close the app and give up dashing
The app shows their current region is not busy, so they don't know what to do

IMPACT
Increase total number of deliveries by 9% (10 days with test group)

Referral Visibility


Product designer


PM x1
Project lead x1
Front-end x2
Back-end x1


3 weeks

PROBLEM
80% Referral drivered didn't complete referral bonus requirements
They don't recognize the value and hence don't stay with the platform long term

IMPACT
15% more drivers completed their referral requirements
THAT leads to higher conversion and retention

DoorDash Driver App 2.0


Prototyper


Product designer x3
(initial mockeups)


4 weeks

NEED
Create an (highly) interactive prototype of future version of the Driver app
Showcase potential features with a simpler and more delightful look and feel

RESULT
Positive feedback from CEO and VP of Products

Unfortunately the prototype cannot be shown due to confidentiality