I joined DoorDash Driver in August 2019. I worked on growth projects, led the Framer X prototyping effort on the design team, and brought more delight, love, and efficiency to new DoorDash drivers.
Problems with a new dasher (driver):
1. It takes about
3. The wait is caused by background clear, shipping Activation Kit, and scheduling a dash upon activation.
Dashers open the driver app to dash, but the current region is not busy. They didn't knnow what to do, so they churn off.
80% of referral dashers did not complete referral bonus requirements. As a result, they didn't recognize the value of DoorDash with a small amount of delivery, and did not stay with the platform for a long time.
Started with a design sprint to envision the next gen of the Driver app, I joined DoorDash to consolidate and polish the designn and then turn the concept into an interactive prototype. Try demos below.