Flash is a smart idea incubator designed specifically for creative individuals. It organizes ideas on the fly, learns over time to make the idea collecting process faster, and proactivly helps build on your ideas in context.
Tendency to take quick notes results disorganized notes and increases retrival difficulty in future idea development.
Apps on the market have different aims, but neither suits creative individuals well, so they can only hack what they can find.
The emotionless and discontinuous transition in traditional “tap to add” interaction method doesn't invite creativity.
Sorting 5 semi-structured interviews data with an affinity diagram, I gather insights about the types and contents of inputs designers have when they document their new ideas, followed by two personas to represent user groups to help guide the design.
With the affinity diagram, I create two personas to represent different user groups with their own characteristics and help guide the design with the summarized research trends and patterns.
Through pages of wireframe explorations I push boundaries and imagine possibility by connecting to current technology, resulting a range of guestural interactions and utilities like API integration.
A series of user testing, A/B testing and follow-up interviews on interaction flow and methods with users. Read more here.
To test and demo all these interactions, I prototype them with Framer Studio for its flexibility and interactivity across different platforms. Check out the trailer video and some framer prototypes:
Inspired by cardistry for its whimsical, unpredictable, fun and engaging characteristics similar to those of ideas, I enrich the visual elements via size, shape and color to objectify an idea as a card.